E-Commerce Tips: Why Planning for Your Growth Is Important

October 18, 2016

One of the great things about having your own e-commerce site is that unlike traditional stores, you are able to sell more products to more people with lower overhead costs. For one, you can run your business on your own, without needing staff to handle the other aspects of it. Aside from that, you do not need a brick and mortar store to run an online store, so you also save a lot of money on rental costs.So, all in all, an e-commerce site enables you to run your business even if it’s small, but with great earnings.But what would you do if your business grows exponentially than what you expected? Will you be really ready to step up as soon as possible?One of the most logical things that you can do, of course, is to hire more people to work for you. However, that is actually just a part of the solution. Your e-commerce site should also be able to handle the increasing traffic, as well as the orders that you will be getting. Can your website be able to do that?

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This is where your choice of an e-commerce platform comes in. Magento is currently one of the most flexible and scalable platforms out there; so when planning for your company’s growth is a concern, then you can never be wrong with it.What does scalability mean? What it means is that you should be able to scale up or scale down your software requirements depending on your current needs. And because your website has to run reliably at all times, you should be able to adjust your website without a hitch. And that is what Magento is good at doing, among other things of course.Let us use an example. Most businesses have predictable cycles when it comes to having higher or lower sales at certain times of the year. For example, you’re in the business of selling toys. Because of that, your sales picks up during Christmas, and naturally, your traffic will also increase at that time of the year too. Now, having a scalable e-commerce platform means that you will be able to scale up the traffic that you can handle, and the orders that you can take, and all the necessary things related to your business easily. And because of that, your customers will have a great time shopping at your online store. Plus, when you look at the long run, these happy customers will be the ones who will be coming back to your website in the near future. Some will even recommend you to their friends.

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So, you see how important it is to have a highly scalable e-commerce platform such as Magento e-commerce. It doesn’t just enable you to scale up your website depending on your current needs but it also ensures that your customers will have a positive shopping experience every time they visit your online store.